Born in 1978. He studied Architecture and Industrial Design in Florence.
He has trained in Centro Ricerche Cagiva and Simone Micheli studio, after these experiences he began to work in retail design area, he worked 8 years in Prada spa, but in 2015 he
left to became a freelance architect so he could follow his passions. He founded in 2007 a social media agency called LAP as L'Architetto Paga.